This Endless Summer poster is a rare first edition, making it highly sought after by collectors of surf memorabilia. Original posters like this, particularly those connected to John Whitmore’s pivotal introduction of the film to South Africa, are exceptionally scarce. The vibrant artwork, with its bold colors and iconic silhouettes, is emblematic of 1960s surf culture. As the film became a timeless representation of the surf lifestyle, posters from its original release have skyrocketed in value, making this a true gem for collectors and enthusiasts of surfing history.