Surfing Cowboys® — Defenders of the California Dream.

We coined the phrase Surfing Cowboys® back in the early ’90s to name a way of life we recognized in ourselves—and in California. As fashion photographers traveling across the country, we were drawn to the people, landscapes, and artifacts that captured the spirit of the West and the bold, inventive energy of mid-century culture. In 1995, we turned our Venice Beach photo studio into a store and filled it with the things we loved. The name came naturally—surfers ride the waves, cowboys ride the range—both embrace the unknown, both move in rhythm with change.

Nearly 30 years later, Surfing Cowboys® has grown into something larger than we imagined: a design destination, a cultural landmark, and a quiet influencer. Now based in Malibu, we continue to offer a curated mix of mid-century design, vintage surf, Navajo jewelry and textiles, pop culture, and our own line of California-crafted apparel.

The look we started with helped define a style that’s been picked up around the world.
In our shop every piece, whether new or old, carries a story—and every story invites the next one in.

Thanks for being part of the ride,
Wayne & Donna