We coined the phrase Surfing Cowboys®  back in the early ’90s to name a way of living and being that we recognized in ourselves—and in California. As fashion photographers traveling across the country, we were drawn to the people, landscapes, and artifacts that captured the spirit of the West and the bold, inventive energy of mid-century culture. These experiences and interactions changed us - they helped to define our next phase.

In 1995, we turned our Venice Beach photo studio into a store, filled it with the things we loved and got noticed for cultivating a fresh approach to California style. One that has since been adopted around the world.

The name came naturally—surfers ride the waves, cowboys ride the range—both embrace the unknown, both move in rhythm with change. We'd called ourselves Surfing Cowboys on our travels and it's how we defined our approach to living - so we painted it on the building and invited everybody in.

30 years later the Surfing Cowboys® brand has grown into something larger than we could have imagined: a design destination, a cultural landmark, and a quiet influencer. Now based in Malibu, we continue to offer a curated mix of mid-century design, vintage surf, jewelry, textiles, pop culture, and our own line of California-crafted apparel.

Today we have a wonderful team of compadres working alongside us - and together we cultivate, curate and design every item. Every piece, whether new or old, carries a story— and every story invites the next one in.

Thanks for coming along for the ride,
Wayne & Donna