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Catalina by Otis Shepard, Original

$10,000.00
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Description

This poster is by Otis Shepard (1893 - 1969) and titled Catalina. It was designed on Catalina Island and printed in Milwaukee for the Wrigley Company in 1938. The quality resembles a silk screen. It is in exceptional condition and mounted on linen.  Poster dimensions are 52 inches x 40 inches.
 

Otis Shepherd had been an art director at Foster & Kleiser between 1923 and 1929, he met Chicago millionaire William Wrigley Jr. around 1932 and became art director of Wrigley Gum where the work he and his wife Dorothy created contributed to modernizing the marketing field in America. Shepherd was also responsible for revamping the image, products and marketing materials for the Chicago Cubs, Wrigley owned and the island resort of Catalina where the Cubs trained during the winter. 

 
When Wrigley charged the Shepherds (Otis worked closely with his wife Dorothy, an acclaimed artist in her own right, who also worked for Wrigley) with designing visual elements to help transform Catalina Island into a tourist destination they romanced the dream of Catalina while simultaneously transforming the hospitality marketing industry.  Integrating a mix of Native American and Spanish influences they created marketing materials, staff uniforms, interior spaces, murals, typefaces and this magnificent piece of promotional art. 
 
This rendition does not have the promotional writing on the bottom, nor does it appear to have been cut down. The colors are vibrant and it has been mounted on linen by a conservationist. An example of this poster with printed marketing details on the bottom was featured in the LACMA exhibit Pacific Standard Time and can be found in the exhibit book.
 
Catalina Poster - Authentic Original Vintage. Mounted on linen for conservation purposes.  Excellent condition.  Bright, vibrant colors.  No tears, creases etc.
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