Acknowledged as a quiet influencer, and respected as one of the few standouts in an overwhelming corporate retail culture, Surfing Cowboys has become the go-to resource for designers, tastemakers and a secret source of inspiration for some of the worlds biggest brands.
"Surfing Cowboys" is a term that Wayne and Donna Gunther invented 25 years ago to capture a lifestyle of freedom, transformation, and reinvention. It’s the reason why people come to California from all over the world. It's the essence of The West, whether you find it on the range, in the ocean or living in your heart.
Surfing Cowboys evolved out of this spirit into an internationally recognized brand (all be it a small one).
The company has been singled-out by the PRESS and customers alike as the go-to source to tap into authentic California culture.
The Surfing Cowboys curation merges icons of beach culture, mid-century design, rustic Americana and pop-culture into a seamless style.
Wayne and Donna Gunther, regarded by many as the Godparents of California mid-century popular culture creation, live deeply rooted in their personal aesthetic and experiences. Using their life as a two-lane blacktop with a nod to the past and an eye to the future, they live a life in which ideas, aesthetics and objects of inspiration are cultivated, curated, put on view, and offered for sale.
The Gunther's work and the unique environments they’ve created have inspired innumerable designers and brands around the world.
After 22 years of retail, the Gunther's recently "pressed re-set", temporarily closing their brick and mortar store to lean back and take in the wide view as they prepare for a leap forward into their next adventure.
They're working on the Surfing Cowboys brand guide, inviting inquiries and exploring all opportunities as they journey forward.